Improve Your Email Open Rate (Part 3)

We were on a roll.

Our email open rates were climbing.

We started by making interesting subject lines.

And we made good content to deliver on the appeal of the subject.

But we still could not break a 20% open rate.

Then I learned something important.

The major inboxes evaluate your emails.

And they evaluate how users interact with your emails.

If everyone ignores your email, you'll start ending up in the spam folder.

But if your email gets opened, clicked, and responded to, it will go to the inbox.

An email is not much different than a social media post.

You want engagement.

The first email we sent for the purpose of engagement was a success.

The subject line was "Thank you."

In the email I wrote an honest thank you letter to our customers for supporting our small business.

The open rate for that email was 25%.

We got a ton of positive responses from our customers.

And the open rate of every email that followed was boosted.

We continued to seek engagement.

We would run contests to get a free product and all you had to do to enter was reply to our email.

Our open rate kept climbing.

But to get to the next level, we needed to do some cleaning.

I'll cover that in the next post.

You can learn more about PostRabbit here, check our prices, or contact us with any questions.

Or continue to part 4.