Improve Your Email Open Rate

I was trying to improve our sales from email blasts.

So I ordered an eye patch.

Like this.

I ordered an eye patch because I read in some marketing book that things like eye patches pull people's attention.

I put on the eye patch and took a picture holding our product.

I put that picture in the next email.

And it didn't work.

At this time our open rate for email blasts was about 4%.

I didn't even know that was bad.

But I did know that we had to get better at email marketing.

The price for adwords just keeps going up.

The price for social ads keeps going up.

We needed to figure out a way to generate sales that didn't cost a fortune.

Getting better at email marketing was our only option.

I just didn't know how to do it.

It took two years of trial and error but we got our open rates to over 35%.

And we've kept them there.

This series will cover exactly what we did to take our open rate from 4% to 35%.

It was not a direct path.

And we made some mistakes along the way.

But the lessons we learned are applicable for every business.

Starting Point

In the beginning, our open rates were so low because we didn't put any time into making emails.

We were busy.

There's alot of stuff you have to do to keep a business running.

Our business was printing posters, canvas prints, decals, and things like that.

So every two weeks we'd come up with a sale like "20% Off Posters Today."

And that did work for a while.

But after seeing the same type of email over and over again, people started ignoring them.

And when people ignore your emails, they stop showing up in inboxes.

Your customers are constantly telling gmail, hotmail, and all the email providers whether you are worthy of getting into inboxes.

Sending boring emails over and over eventually leads to poor delivery rates.

And that is why we started at a 4% open rate.

In the next post, I'll write about what we found was the most important part of improving delivery rate.

You can learn more about PostRabbit here, check our prices, or contact us with any questions.

Or continue to part 2.